Zillow Flex
Connections with no upfront cost.
Overview
Zillow Flex is an invite-only program for high-performing Zillow Premier Agents. Instead of buying leads, agents in the Flex program receive connections to home buyers and sellers from Zillow at no upfront cost. The agent then pays a referral fee (success fee) to Zillow only when a transaction closes. This model aligns Zillow's success with the agent's, as they only get paid when the agent does.
✨ Key Features
- No upfront lead costs
- Pay-on-close referral fee model
- Connections to active buyers and sellers from Zillow's platform
- Invite-only for top-performing agents
- Leverages Zillow Premier Agent tools
🎯 Key Differentiators
- Leverages the massive consumer traffic of Zillow.
- Performance-based model aligns cost with success.
- Exclusivity due to its invite-only nature.
Unique Value: Offers top agents access to one of the largest streams of online real estate leads with no upfront cost, shifting the financial risk from the agent to the platform.
🎯 Use Cases (3)
✅ Best For
- Receiving real estate leads on a pay-at-closing basis.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- New agents or those who cannot qualify for the invite-only program.
- Agents who prefer not to pay a percentage of their commission as a referral fee.
🏆 Alternatives
Unlike traditional Zillow Premier Agent, the cost is variable (a referral fee) instead of fixed (ad spend). Compared to ReferralExchange, the leads come directly from Zillow's consumer portal rather than a network of other agents.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
💰 Pricing
Free tier: Free to receive leads; a referral fee is paid upon closing.
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