Pass-Through
The easiest way to get your newsletter sponsored.
Overview
Pass-Through is a managed service for newsletter monetization. Instead of just providing a marketplace, they actively work to find sponsors for the newsletters in their network. They handle outreach, negotiation, and campaign management, allowing creators to focus on content while Pass-Through focuses on generating revenue.
✨ Key Features
- Managed sponsorship sales
- Sponsor outreach and negotiation
- Campaign management
- Ad creative review
- Payment processing
🎯 Key Differentiators
- Managed service model ('done for you') vs. a self-service marketplace
- Acts as a sales partner rather than just a platform
- Focus on building long-term sponsorship relationships
Unique Value: Handles the entire sponsorship sales process for creators, allowing them to monetize their newsletter without the hassle of sales and management.
🎯 Use Cases (3)
✅ Best For
- Securing long-term and repeat sponsorships for newsletters
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Creators who want full control over their sales process
- Very small newsletters that may not meet the network's criteria
- Self-service ad buying for brands
🏆 Alternatives
Offers a hands-on, service-based approach, unlike the self-serve marketplaces of Paved and Hecto.
💻 Platforms
🛟 Support Options
- ✓ Email Support
🔒 Compliance & Security
💰 Pricing
Free tier: Free to apply. Pass-Through operates on a revenue share model.
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