Primer
The unified infrastructure for payments.
Overview
Primer is a payments infrastructure company that provides a single platform to connect and maintain an entire payment stack. It is not a payment processor itself, but an orchestration layer that sits on top. A core component is its universal vault, which tokenizes payment methods and allows merchants to route transactions to any connected processor. This avoids processor lock-in and allows businesses to build complex payment logic using a no-code workflow editor.
✨ Key Features
- Payments Orchestration
- Universal Token Vault
- No-code Workflow Editor
- Unified Checkout
- Connections to dozens of processors and services (fraud, loyalty, etc.)
- Uptime monitoring and smart routing
🎯 Key Differentiators
- Powerful no-code workflow editor for building payment logic.
- Focus on the entire payments ecosystem, not just processing.
- Open and agnostic approach to integrations.
Unique Value: Empowers merchants to own and automate their entire payment stack without writing any code, providing ultimate flexibility and control.
🎯 Use Cases (5)
✅ Best For
- Large e-commerce merchants using smart routing to increase payment success rates.
- Companies avoiding processor lock-in by maintaining their own token vault.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Small businesses that only need a single, simple payment processor.
🏆 Alternatives
Offers a more powerful and user-friendly no-code interface for managing payment flows compared to more API-centric orchestration platforms.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Dedicated Support (Enterprise tier)
🔒 Compliance & Security
💰 Pricing
✓ 14-day free trial
Free tier: N/A
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