Muck Rack
The Public Relations Management (PRM) platform for PR teams to find journalists, monitor news, and build reports.
Overview
Muck Rack is a Public Relations Management (PRM) platform used by PR professionals to find journalists, monitor news, and report on their efforts. Its core strength is its continuously updated database of journalists and media outlets. For Analyst Relations, Muck Rack can be used to identify and research analysts who also have a media presence (e.g., write for publications, have active social media profiles), track their articles and mentions, and manage outreach.
✨ Key Features
- Journalist and Media Database
- Media Monitoring and Alerts
- Pitching and Outreach Tools
- Coverage Reporting and Dashboards
- Collaboration Tools for PR teams
- Portfolio builder for journalists
🎯 Key Differentiators
- Automatic portfolio creation and updates
- Integration with a large media database
- Free for journalists
Unique Value: For journalists, Muck Rack offers a 'set it and forget it' portfolio that automatically stays current, saving time and effort.
🎯 Use Cases (5)
✅ Best For
- Building accurate and up-to-date media lists
- Personalizing media outreach
- Automating coverage reporting
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Deep analyst relationship management (lacks specific fields for analyst firms, report submissions, etc.)
- Teams that do not engage in media outreach
🏆 Alternatives
Unlike manual portfolio builders, Muck Rack automates the entire process of finding and adding new work. Compared to other PR platforms, its portfolio tool is a free and core part of its journalist-facing offering.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (All tier)
🔒 Compliance & Security
💰 Pricing
✓ 14-day free trial
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