Miro

The online collaborative whiteboard platform.

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Overview

While primarily known as an online whiteboard, Miro is a powerful tool for the initial stages of brand templating and strategy. Teams use its infinite canvas to collaborate on brand identity, create style guides, map out campaign workflows, and develop low-fidelity templates for websites, apps, and marketing materials. It serves as a collaborative space to define the brand before executing in other design tools.

✨ Key Features

  • Infinite collaborative canvas
  • Pre-built templates for brainstorming, strategy, and design
  • Real-time collaboration with cursors, comments, and chat
  • Diagramming and mind mapping tools
  • Voting and timer tools for workshops
  • Miro AI for generating ideas and summarizing content
  • Extensive integrations with other tools

🎯 Key Differentiators

  • Extensive template library
  • Vast number of integrations
  • Strong focus on agile development workflows

Unique Value: A single workspace for teams to collaborate visually from initial idea to final execution.

🎯 Use Cases (5)

Brainstorming brand identity and values Creating brand style guides and mood boards Mapping customer journeys and user flows Wireframing and low-fidelity prototyping Planning marketing campaigns and content calendars

✅ Best For

  • Running remote brand strategy workshops
  • Collaboratively developing brand guidelines
  • Visualizing complex marketing and product strategies

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • High-fidelity graphic design for final production
  • Digital asset management
  • Creating interactive, code-ready prototypes

🏆 Alternatives

Mural FigJam Lucidspark

Miro offers a more comprehensive feature set and a wider range of integrations compared to many competitors.

💻 Platforms

Web Desktop (Windows, macOS) iOS Android

🔌 Integrations

Jira Asana Slack Microsoft Teams Google Workspace Figma Adobe Creative Cloud

🛟 Support Options

  • ✓ Email Support
  • ✓ Dedicated Support (Enterprise tier)

🔒 Compliance & Security

✓ SOC 2 ✓ GDPR ✓ ISO 27001 ✓ SSO ✓ SOC 2 Type II ✓ ISO 27001

💰 Pricing

$8.00/mo
Free Tier Available

Free tier: 3 editable boards, pre-made templates, core integrations.

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