GroundTruth
The Leading Location-Based Marketing and Advertising Platform.
Overview
GroundTruth is a location technology company that provides location-based advertising and analytics. Their platform uses proprietary Blueprints mapping technology to precisely map commercial locations, enabling advertisers to target audiences based on their real-world behavior and visitation patterns. They offer managed services and a self-serve platform for creating and managing geofencing campaigns.
✨ Key Features
- Blueprint Mapping Technology
- On-Premise Visit Tracking
- Audience Targeting
- Weather-Triggered Ads
- Foot Traffic Attribution
- Self-Serve Ad Manager
🎯 Key Differentiators
- Proprietary 'Blueprints' technology for precise location mapping
- Strong focus on visit attribution
Unique Value: Provides highly accurate location targeting and visit attribution through its patented mapping and verification technology.
🎯 Use Cases (4)
✅ Best For
- Driving and measuring in-store foot traffic
- Targeting users who have visited competitor locations
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Purely online e-commerce campaigns with no physical component
🏆 Alternatives
Claims higher accuracy in identifying physical locations and attributing visits compared to competitors who may rely on less precise radial geofencing.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (Managed Service tier)
🔒 Compliance & Security
💰 Pricing
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