Google Analytics for Firebase
Free and unlimited app analytics.
Overview
Firebase Analytics, part of the Google Firebase suite, allows app developers to track user behavior and measure the effectiveness of their app across platforms like Android and iOS. It provides insights into user engagement, retention, and in-app purchases and offers real-time reporting and user segmentation.
✨ Key Features
- Event-based data model
- Unlimited reporting for up to 500 distinct events
- Audience segmentation
- Funnel analysis
- Integration with other Firebase products (Crashlytics, Messaging)
- Integration with Google Ads and BigQuery
🎯 Key Differentiators
- Completely free for analytics
- Deep integration with the Google ecosystem (Ads, BigQuery)
- Part of a comprehensive app development platform
Unique Value: Provides a powerful, free, and deeply integrated analytics solution as part of a broader mobile development platform.
🎯 Use Cases (5)
✅ Best For
- Understanding which features are most popular
- Creating user audiences for targeted push notifications
- Attributing app installs to specific marketing campaigns
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Highly complex, granular user pathing analysis
- Companies requiring on-premise hosting or specific data residency outside of Google Cloud
🏆 Alternatives
While not as feature-rich in pure analytics as Mixpanel or Amplitude, its integration with other Firebase tools and Google services makes it an incredibly powerful and cost-effective choice for many app developers.
💻 Platforms
✅ Offline Mode Available
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Dedicated Support (Paid Google Cloud Support tier)
🔒 Compliance & Security
💰 Pricing
Free tier: Effectively unlimited for most analytics features
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