Adobe Marketo Measure
A marketing attribution solution that tracks and analyzes customer behavior across various channels to determine the most effective marketing campaigns.
Overview
Adobe Marketo Measure (formerly Bizible) is an advanced marketing attribution tool that helps businesses understand the impact of every touchpoint in the customer journey. It offers various multi-touch attribution models, allowing marketers to see which channels and campaigns are driving revenue. This data-driven approach helps in optimizing marketing strategies and maximizing ROI.
✨ Key Features
- Multi-Touch Attribution
- Marketing Analytics
- ROI Dashboards
- Custom Attribution Models
- Integration with CRMs and Marketing Automation
🎯 Key Differentiators
- Deep integration with Salesforce and Adobe Experience Cloud
- Advanced B2B attribution models
- Focus on revenue and ROI
Unique Value: Provides a comprehensive, data-driven view of marketing performance by connecting every touchpoint to revenue.
🎯 Use Cases (4)
✅ Best For
- Providing revenue-based insights for B2B companies
- Connecting marketing activities to sales outcomes
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Small businesses with simple marketing funnels
- Companies not using a CRM
- B2C companies with short sales cycles
🏆 Alternatives
Offers more sophisticated B2B attribution capabilities and deeper integrations with enterprise CRMs compared to many other marketing analytics tools.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (Available with higher plans tier)
🔒 Compliance & Security
💰 Pricing
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